If you’re a car dealer, you’re probably already familiar with the basics of how to promote your sports car business on social media. There’s a lot to know about Twitter, Facebook, YouTube, Instagram, and Pinterest, but you may not realize that these platforms are also a great way to reach Millennials.

Just as important as knowing how to promote your content to different audiences, it’s also just as crucial to make sure you are getting new Instagram followers through the use of new content, site promotion and hashtags on social media.

Here are a few tips to help you make the most of these social media platforms.


A successful Instagram strategy for a sports car business is all about engaging the community and building brand recognition. Instagram’s Explore feature enables you to search for relevant hashtags and users in your area. Include relevant hashtags and tag your location in your posts to attract potential customers who are near your dealership. Make sure to post high-quality visuals to increase your following. If you’re unsure about how to do this, here are some tips.


If you’re in the market for a sports car, then you’ve probably wondered how to promote a sports car business on Pinterest. The social networking site is relatively new, and it’s already one of the fastest growing sites around. Users of Pinterest are mostly visual, and it has a unique approach to content marketing. In addition, because you can only post images, your pins are much more likely to stay on the page, rather than fizzle out like on other platforms.


If you have a sports car dealership, you may be wondering how to promote a sports car business on YouTube. The good news is that there are some easy ways to increase your YouTube exposure and drive traffic to your website. To make your videos more compelling, follow these simple steps. Start by choosing compelling images for your videos. They should have high-resolution images that are in focus. They should also be framed well so that viewers can easily identify them even in a smaller size.


The Millennial generation has enormous purchasing power, and their desire to connect with new brands and experiences is on the rise. While they might lack the financial support of their parents, they influence the buying habits of many others. They are also a key demographic for sports car brands, and understanding how to engage this group on social media will help you connect with them and increase your sales. This group will also continue to change traditional gender roles and the way the market works.

And when you are going after younger audiences, you might want to try and target energy saving cars like Tesla, versus older cars like Ford or Chevy, as they tend to have different audiences due to demographic age differences.

Limiting inventory posts

One of the biggest mistakes you can make when promoting a sports car dealership on social media is to only post about new vehicles. Adding a walk-through video or written description of each vehicle is a good idea, but you should never limit yourself to just that. Include relevant details about each vehicle and incorporate VIN Specific Advertising. Likewise, you should avoid filler content, which are simply definitions of automotive terms or pictures of parts and processes.


Paired sports marketing is a powerful way to bring in your target customers. You can advertise by offering tickets to favorite sporting events, coupons to meet your favorite players, or free autographs. When to use this type of marketing? Ideally, you should advertise during major sports tournaments. Pairing your business with sports allows you to generate revenue from your customers, as well as get positive social feedback.

Now that we’ve made our way through the list of names and hot talking points above, it’s important for you to put in the time and effort to your